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Applied Media Technologies Corporation (AMTC) was founded in 1991 in Tampa, Florida as a provider of "on hold" messaging to US and Canadian businesses under the brand name TelAdvantage. In 1993, they released their first proprietary "on hold" message player, the ODR-1000 Optical Disk Repeater. Since then, AMTC has released numerous other "on hold" messaging player devices. In 2003, AMTC Business Music Corporation (ABMC), an affiliated entity, entered into an agreement with SIRIUS Satellite Radio to obtain SIRIUS' music channels and remarket them as a business background music service, SIRIUS Music for Business. ABMC maintains blanket license agreements with ASCAP, BMI and SESAC to pay all required music licensing fees associated with providing SIRIUS Music for Business. AMTC contracted with ABMC to market SIRIUS Music for Business under an exclusive sales distribution agreement. Business music sales quickly became a major part of AMTC's revenue. Recognizing that many customers insist on a turnkey provider, in 2004 AMTC began manufacturing commercial sound equipment (amplifiers, speakers, etc.) and established an installation services department. In 2009 AMTC entered into a distribution agreement with fledgling music provider Eos Music Corporation to resell its business music service as a lower-cost alternative to SIRIUS Music for Business.

AMTC relocated to a new Template:Convert headquarters in Clearwater, Florida in 2000. Additional land was recently acquired adjacent to its corporate campus to accommodate a Template:Convert expansion scheduled for completion in 2011.

Eos Music Edit

AMTC began offering a new Internet-based music service, Eos Music, provided by Eos Music Corporation, in May 2009. In collaboration with Eos, AMTC developed two proprietary player devices to deliver the Eos service, the Eclipse (a standalone media player requiring the customer to update music and messaging periodically using a SecureDigital card and a personal computer), and the Horizon (a store-and-forward Ethernet-based device). Both devices deliver AMTC's messaging content and the Eos music service on the same device.

SIRIUS Music for Business Edit

AMTC claims [1] that the high look angle of Sirius' satellites, coupled with the site diversity provided by multiple satellites and a network of terrestrial repeaters, virtually eliminates rain fade. The highly elliptical orbit of the Sirius satellite constellation can pose difficulties for the reliable delivery of the signal stationary antennas in certain parts of the country. To address this concern, Sirius has vastly increased its network of terrestrial repeaters and activated its first geostationary satellite [2] to augment signal strength for non-mobile customers such as those of SIRIUS Music for Business.

Sirius Music for Business is used in hotels, retail stores, automotive dealerships and restaurant chains, including Big Boy Restaurants and Huddle House. In 2006, AMTC executed agreements to install Sirius Business in Yum Brands (A&W, Long John Silver's, KFC, Pizza Hut and Taco Bell), FOCUS Brands (Carvel, Cinnabon, Schlotzsky's and Moe's Southwest Grill) and Wendy's stores, among others. AMTC's SIRIUS offering is featured in many of the same automotive dealerships that sell SIRIUS in cars, including Ford Motor Company, Volkswagen of America, Volvo, Chrysler, Land Rover, Jaguar, and Mazda among others.

AMTC renewed its contract with ABMC in September 2009 for another three years, shortly after ABMC renewed its own contract with Sirius for the same time period.

TelAdvantage Edit

AMTC's on-hold messaging is utilized in a variety of businesses, including restaurants, automotive dealerships, van lines and airlines, hotels and fitness centers. High-profile clients include Allstate Insurance, Morgan Stanley, Spherion and Raymond James Financial. In 2008, the TelAdvantage offering was expanded to include overhead messaging in retail stores and automotive showrooms. AMTC manufactures two digital MP3 player devices for this purpose, the iQueue 3.5 and the RemoteLink IP.

Commercial Sound Equipment Edit

In conjunction with its two music offerings, AMTC manufactures branded 70V and 100V commercial sound equipment. The product line includes amplifiers ranging from 8W to 1400W, wired and wireless paging microphones, and an array of speakers, including recess-mount models, surface-mount box speakers, and specialty speakers for outdoor use. [3]

AMTC Timeline Edit

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